The recipe for a good bike shop should be simple enough. Take a handful of sexy bikes, stir in some cheerful assistants, a good workshop and some trick components and, hey presto, biker heaven. 

So why does that simple formula so often end up as a bland mess of poor service, disinterested staff and grumpy customers? Admit it, we’ve all found ourselves standing in a bike emporium thoroughly dissatisfied and feeling that we’re actually doing them a favour putting our hands in our pockets.

Which is why The Bike Tree in Sheffield is such a refreshing change. Bright and welcoming, full of first rate bikes and actively connecting with its customers and the local cycling community it’s exactly what a bike shop should be.  

Part of the reason for this lies in the commercial background from which proprietor Scott hails.  His former incarnation as a big wheel in the Ticket2ride set-up in Whistler has made him passionate about customer relations. He’s also an uber-geek, encyclopaedic on all matters technical and a passionate rider. Expect to end up in some lively discussions if you visit. 

What of the stock? I guess it’s fair to say there’s something for everyone from entry-level hardtails to exotica that will make your mouth water including Yeti, Morewood, Cube, Mondraker, Cannondale, Cove, and Charge. More than a smattering of road bikes, some very sweet jump bikes and a tempting collection of bling components make browsing a pleasure.

The shop rides set out every Wednesday drawing on the wealth of brilliant Peak District riding on the doorstep. The shop is already helping out a number of talented local riders, and if you fancy putting your feet up and watching rounds of the World Cup Downhill with like-minded obsessives, the shop sets the big screen up on race days and all are welcome. 

Importantly, the plan is to have a selection of demo-bikes, available at no charge.  Now, that’s how you sell a bike. It doesn’t really matter whether you’re after a spare inner tube or a new bike, The Bike Tree is well worth a look.

Find out more about the Bike Tree at the website: www.thebiketree.co.uk