Hotlines Europe (distributors of Lapierre, Ghost, Tomac, Nukeproof and much more) have announced they’re to start bringing Nema clothing to the UK this year.
Nema, based in Ventura, California have been making cycling gear since 1994 and were one of the first brands to add baggy shorts to their range. This short, known as the Jewel, still forms part of the 2011 product range, albeit in a more advanced guise.
Martin Astley Hotlines Europe Marketing Manager said of the news: “Nema is a brand that has caught my attention on several occasions over the past few years. The clean lines and bold branding on the 2011 range looks great, the Searcher trail shorts and Buzz Jersey are particular highlights for me. I’m looking forward to putting the brand in front of the UK market for the first time.”
Nema President Erick Kozin added: “We are excited to team up with Hotlines, a premier name in distribution. We know that they share our passion for the sport, and work hard to promote the brands they carry. Everyone at Nema looks forward to working with the Hotlines team for many years to come.”
Hotlines expect to receive their first delivery of 2011 stock this spring. More at www.hotlines-uk.com
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