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Written by Steven Turner

The Hjul Wax Cotton Jacket is a beautiful piece of minimalist design with a simple yet focused attention to detail

What they say: Scandinavian simplicity meets commuter classic in Hjul's this minimalistic piece of authentic cycling clothing, which has been created with 100% wax cotton and is completely water and windproof.

What it is: Jumping squarely into the post-hipster Scandinavian workman trend is bike clothing firm Hjul (Norwegian for wheel), a new brand distributed exclusively in the UK by East London's Brick Lane Bikes.

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That's not to say that this isn't a practical piece of cycling apparel, made with 100% cotton wax material the jacket is windproof and waterproof, and sports a removable hood to give rainy day options while both the collar and elbows are reinforced with corduroy. The cut is a little on the loose side and breathability is an issue for any cycling that veers a little more towards hearty competition, but these matter little as the jacket is aimed solely at the discerning commuter rather than the racing fraternity. Hjul Wax Cotton Jackets, available in rustic green, blue and orange, are undeniably stylish and unquestionably slick pieces of workman-like design beauty.

Who its good for: Discerning commuters taking a more leisurely approach to city riding and looking for a little Nordic styling