Signature products are big business throughout the sporting goods industries, and UK component manufacturer, X-Lite, has employed this marketing tactic with a new range of downhill products endorsed by Steve Peat. There are three products new products carrying the big man’s scrawl, all aimed at the freeride/downhill market.

First up is an oversize handlebar using a 31.8mm diameter. Dubbed the Fatboy, it goes one step further than Tioga’s DH Riser bars, but works on the same principle that increasing the outside diameter creates a very strong, yet lightweight handlebar. According to X-Lite, Steve has used the same bar all season, despite some epic wipeouts, but it’s still going strong. Price is £59.50.

Tech specs are:

• 31.8mm diameter clamp matches DHR stem
• 6061 aerospace aluminium
• Shot-peened to relieve stress
• 680mm width with 8° sweep and 50mm rise
• 322g
• Laser-etched signature

There’s also a standard diameter handlebar aimed at dual/street/trials/dirt called the Assasin Urban Assault. It features tapered wall thickness, 6061 aerospace aluminium, shot peened finish and laser-etched signature. Price is £45.50.

Finally, there’s a new stem called the DHR. It’s available in both 31.8 and 25.4 clamp versions to match the both the Fatboy bar and standard diameter DH bars. The whole thing is machined from 6000 series aluminium billet and is comes in both 50mm and 75mm reach. Like the bars, the DHR stem is etched with Steve’s signature. Price is £74.50.