Following last week’s announcement that Pace Cycles would no longer be distributing DT Swiss suspension products in the UK, we have the wholly-unsurprising news that Madison, which already distributes DT Swiss wheel products, is picking up the line.
Madison and DT Swiss will present their 2010 range to the UK at Madison’s forthcoming IceBike trade gathering. DT Swiss says that all fork internals are completely revised for 2010, with two new dampers featuring in the range that will “represent a significant advance in suspension fork capability and functionality.”
It’ll also be introducing a line of forks with magnesium lowers to allow it to compete in a lower price bracket than the current carbon fibre range. DT Swiss claims that its “Torsion Box Technology” will make its magnesium lowers the stiffest on the market.
Dominic Langan, CEO of Madison said “DT Swiss front suspension is a great fit into our existing portfolio, and we are excited to be launching the forks at a time when DT Swiss is introducing some innovative new technologies across the range”.
Frank Boeckmann, Sales Director of DT Swiss AG explains, “Our 2010 range of suspension products is the culmination of several years spent developing new technology, and we are very pleased to be working with Madison to launch these new platforms in the UK. I am sure that a highly professional company like Madison will make our new class leading products a great success in the UK marketplace”.