We first spotted Pure at the Fisher Expo trade show last month - and now we've been sent the full range of natural, renewable and biodegradable eco cleaning and lubrication products to test.
The eight-strong range, developed by Weldtite, includes bike wash, bike protector, degreaser, oil, wet and dry lubes and grease, all made from sustainable and biodegradable ingredients (from natural and renewable sources), 100 per cent free from petroleum based solvents, with no propellants and kept in in recycled and recyclable packaging.
Those eco-credentials come at a cost, with the team behind Pure admitting their products are a little more expensive than those more damaging to the environment - but it does mean you clean your bike with a clear conscience.
"We’ve been making superb bike related cleaning and lubrication products for literally decades," say Pure. "With only a little reformulation we’ve been able to make a range that not only performs really well, it’s totally environmentally friendly.
"Whilst we recognise it may be a little more expensive (environmental products seem to be more expensive to make – why is that?) we appreciate some might prefer it that way."
How much more expensive? The full product list is below (including the product description from Pure) and we’ll let you know whether it's up to scratch once we've tested the range.
Pure product list
Bike Wash (1l) – £7.99
Brings a sparkle back to paintwork and polished metal parts. 100% acid free but still with the power of acid-based cleaners. Safe to use on paintwork.
Bike Wash Concentrate (200ml) – £5.99
Save on packaging and reuse your Bike Wash bottle. 200ml of concentrate makes 1 litre of Bike Wash.
Bike Protector (250ml) – £6.99
With UV protection. Polishes bicycles, mountain bikes, motorcycles and scooters.
Bike Degreaser (250ml) – £5.99
Powerful natural-based degreaser, highly effective in removing grease and oil with easy rinse off formula soluble in water. Non-aerosol and environmentally friendly.
Bike Oil (150ml) – £4.99
Inhibits rust with excellent corrosion protection, reduces friction on moving parts and also suitable for most domestic purposes.
Wet Lube (100ml) – £5.99
A thick, heavy duty lube designed to stick to the chain in wet conditions. Ideal for extreme weather and long distance.
Dry Lube (100ml) – £5.99
Ideal for dry road riding with low rolling resistance. Resists water penetration and wash-off.
Bike Grease (100g) – £4.99
Formulated for two wheel applications, for use on headsets, wheel bearings and bottom brackets. Great water resistance and lubricity – inhibits corrosion.