Launched in April, and with a company mission to ‘Clothe the Rider’, Alwaysriding.co.uk aim to provide a great selection of up and coming and established cycling fashion brands, all under one ‘virtual’ roof.

Company founder Peter Harrington says: “We wanted to make a site dedicated to clothing the rider, whether you ride road, mountain, freeride, or commute to work. Wearing the right clothes for your ride in terms of style and performance is really worth getting right, so our aim is to provide a better purchasing platform for such an important part of riding.”

There’s certainly an impressive array of brands on the site, far more than you’ll find in pretty much any bricks-and-mortar shop. Obviously buying clothes on-line is a potentially tricky business, but there’s a no-quibble refund policy if what you get doesn’t fit or you just don’t like it.

Head over to www.alwaysriding.co.uk for a closer look.