The latest Giant brand store has just opened in Bromley, London.

Situated within commuting distance of central London, the store is handily located close to eight dedicated traffic free cycle paths local to Bromley; and has positioned itself as a hub for the cycling community.

Independent bicycle dealer and owner of Ross Cycles, Ross Mutrie, recognised the new store as an opportunity to offer all cyclists a solution to their cycling needs. Ross commented: “We’re looking forward to continue representing Giant, with the new stores amazing environment it really promises a whole new experience combined with great product and our very enthusiastic and experienced team.”

Located on Bromley’s Widmore Road, the store offers something for all; “whether you’re looking to save time and money on your daily commute or gain quality time with your family for a weekend meander,  Giant stores offer a professional retail outlook in a friendly and approachable environment, giving you the joy of a hassle-free shopping experience.”

Ian Beasant Managing Director of Giant UK said: “The business model focuses on understanding the consumer and the cycling experience to ensure the end user gets a guarantee of satisfaction from their final purchase…the location in Bromley provides the perfect brand store environment”

Positioned in leafy Bromley; the store benefits from its proximity to both central London for city commuters and the surrounding Kent countryside, as well as a number of established local parks.  Stocking a wide selection of ladies and gents Giant bicycles and Cycling Gear the store also offers modern servicing facilities and actively encourages consumers to try before they buy through their demo service; there’s even a comfy seating area with Giant TV so you can relax while you wait.

Giant propose to roll the concept out in key target locations.  Further potential stores are already being planned in discussions with other independent partners.