Giant Bicycles have this week announced Click & Collect, an online retail website with over 150 bikes available to buy.

Working alongside independent Giant retail partners, Click & Collect will be available at participating Giant stockists across the country.

Ian Beasant, Managing Director of Giant UK Ltd said:  “Click & Collect is all about  consumers convenience… at the same time we are maintaining Giant’s principles of delivering the right bike, making every riding experience better and more enjoyable whilst supporting our retail partners by offering them a new sales channel that relies on their knowledge, experience and skill.”

Giant, who will next year celebrate 40 years of manufacturing bicycles are investing in a number of digital projects which they hope will engage with existing fans of their products, support their loyal network of authorised dealers and introduce the brand to new consumers.

“We have some really exciting projects underway and developments already planned for the new Giant Click & Collect website.  The way in which consumers interact with brands has changed significantly in recent years and Giant embraces the challenge of exceeding these changing consumer expectations. We have the best products in the world and we want to share this passion and enthusiasm with the people who choose to invest and choose Giant,” Ian adds.

The new Giant Click & Collect website is live now at www.shopgiant-bicycles.co.uk.