It's Cold Oop North (In Wales)

Ben Winder Ben Winder

Having spent far too much time in the sunny alps and on dusty US trails it’s high time our man James McKnight (Bike Magic editor) got a bit of real grit under his tyres and cold wind in his face. With that in mind when the phone rang in the Bike Magic/Dirt office with the promise of such a ride we though it only fair to send him out on a mission.

That mission was with Jeep to shoot an ad for their shiny new 4×4. You will see it on our site soon enough but for now here’s a snippet from the film. Shot by MTB video regulars Jacob Gibbins and Aaron Bartlett it looks like a tidy spot for riding (any guesses where it is, no prizes though as it’s too easy?), oh and driving up steep hills and through mud and that.

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