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Tour de France on terrestrial ITV next year

Tour de France on terrestrial ITV next year

Bikemagic Bikemagic

ITV announced this week that it has secured the rights to screen next year’s Tour de France for £5 million pounds. In a frankly surprising move ITV plan to screen Le Tour on terrestrial television as well as on its new digital ITV Sport channel. This is a clear sign that digital, indeed pay-per-view, television is not yet in a position to monopolise popular sport and entertainment. And that consumers do still have a voice.

BIKEmagic regulars will remember the various campaigns earlier this year to try and make Channel 4 see sense and reinstate its popular coverage of the world’s most popular cycling event. It’s heart warming, but perhaps unrealistic, to think of Channel 4 execs who have sold the broadcaster as being a leading provider of terrestrial sports coverage, kicking themselves :-)


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