Green Oil rebranded with new website and video

Bikemagic Bikemagic

Mountain biking’s a green sport, right? Right – well, mostly right. There’s a good chance you’ll chuck your bike in your car at some point to head off to the trails, and many of the oils, lubes and cleaning products we use contain chemicals which are bad for the environment.

That’s where Green Oil fit in. We like their products, not only because of their eco credentials but also, most importantly, because they work.

Green Oil has been rebranded for 2012 to reflect the company’s values – “UK manufactured, environmentally friendly, performance-driven and fun”.

“Many of the images used are from World War Two,” reads the new Green Oil website. “The war itself was of course a bad thing, but some of the things that came about were good. People coming together, growing your own food, fixing things and community spirit. This reflects the green revolution we all need to be a part of today. That why our slogan is ‘join the revolution’.

“The green revolution isn’t about overthrowing the government, its about changing the way we live and purchase. Choose green products, use public transport and bikes rather than cars. Playing our part, we put green living tips on every bottle.

“‘Join the revolution’ also refers to the the revolution of cogs- we need more bikes to make the world greener, and riding is fun, the best way to relax and refresh your mind!”

The rebranded products are in the shops now, and if you’re interested in learning more about Green Oil, there’s this smart video which gives a quick overview of the company’s history.

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