12/03/2012 | 13 comments
For 2012 Kona is getting big into 29er and has launched a new ‘House of the Big Wheel’ promotional video project to showcase its new bikes.
The idea behind the latest video couldn’t be simpler: showcasing the new Scandium Hei Hei 29er Supreme and carbon fibre Kahanu hardtail, both of which have been treated to 29in wheels this season.
Kona tell us it “has actively been involved in 29-inch wheel mountain bike design and development for eight years now. We were one of the first companies to jump on board the big wheel bandwagon, so it’s no surprise that in 2012, with 13 different 29-inch wheel mountain bike models available, we’re going to do a little bit of claiming.
“The House of the Big Wheel campaign is built around the four big bike stories of our 2012 29-inch wheel mountain bike program. On one axis we present the Japanese inspired Honzo and Satori: the Honzo being a gravity/all-mountain Kona Cromoly hardtail, the Satori a 130mm technical singletrack trail slayer.
“On the other axis, the Hawaiian heritage of the Hei Hei 29, our legendary 100mm XC competition destroyer, balanced with the all-new race royalty, the carbon fiber King Kahuna hardtail.”