Fisher bikes is now to become a Trek ‘Collection’, it has been announced this week.
The name Gary Fisher is synonymous with the origins of the sport which began nearly 30 years ago, when the sports pioneers first rode their Klunkers down the infamous Repack trail in California. Many of those early names, including Gary, went onto form bike brands.
Fisher Bikes was formed in 1983, but in 1993 Trek bought out the company, with Fisher staying on to direct the brand. This led to many shared technologies between the two brands, with Fisher able to make use of Trek’s massive research and development department. That all changes for 2011 as Trek has taken the decision to ‘rebrand’ Fisher bikes as a ‘collection’ within the Trek range.
“This makes sense. I love this strategy,” says Gary Fisher. “I’ve been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, number one bike brand in the world. Better bikes and more people on those bikes. I love it.”
What this means is that Fisher bikes will still be available, but they’ll be marked with the Trek logo on the downtube, and will be available at all Trek dealers, vastly opening up Fisher bikes to a much larger potential customer base.
Trek President, John Burke added: “2010 has been a fantastic year for both Trek and Gary Fisher bikes. But we weren’t taking full advantage of the incredible resource we have in Gary Fisher, the man. We realised we could bring Gary’s ideas to many more people by creating the Gary Fisher Collection.”
Gary Fisher has been at the forefront of the industry since those early years, continuingto challenge tradtional ideas and lead with innovation. More recently he’s been a big advocator for 29ers. This quest for innovation is set to continue, as Gary Fisher will still be involved in the development of the Fisher Collection. It’s possible to imagine that the Fisher name will be used for all of Trek’s 29er bikes into the future…
The new range is largely made up of 29ers, with two full sussers and eight hardtails. There’s also four 26in wheeled hardtails under the tag ‘Dualsport’, as well as one road bike. More on the bikes soon…